Project 2

Overview

In this project me and my team were tasked to create a car buying & selling application for Meucarronovo and JournaldoCarro. Our deliverable for clients' consideration was a mid-fi clickable prototype and as well as the backing document. I mostly worked on researching and testing part of this project.

Goals

Create an easier, more efficient and informative experience for car buying with combining the powers of Meucarronovo and JournaldoCarro.

Role

Researching
Wireframing
User testing

Paper sketch

Invision app

Particapory design

Sketch app

Survey Results

We conducted a survey to gain more information about the local market. It included multiple choice, open ended and ordering type questions. Survey was prepaid on instant.ly and 16 participants attended.

Price

Using the tag generator, we identified that price was by far the most important thing people consider when buying a car.

60+%

Of the surver takers stated that they would find it important to show the car to a mechanic before buying.

50+%

Of the survey takers said that before making a decision they were sharing the car they are looking with their friends or familiy members.

Persona

Anna, 24, Professional

Nutritionist, loves her smartphone, wants to buy her first car but she needs financing. Brand and price are the most important things for her.

Tech savy

Mobile user

No experience on car buying

I don't feel confident about buying a car, I need my firends and family's help.

MVP

User Journey

Plan

Research

Opinions

Financial

Contact

Anna is planning to buy her first car.

She browses the internet

She asks her family and friends

Calculates the financial cost

Contacts the seller

From the Beginning

This is my crazy 8 ( Aka design studio) works. After this participatory design process with my colleagues, we were ready to move on to the next stage.

User Testing and Outcomes

We conducted the first user tests with paper sketches. According to the outcomes, we continued the next rounds with mid-fi prototypes.

Majority of the tester wanted to see the actual logos and picture of models during their search

Also a significant amount wanted to search for more than one make/model.

Final version came up with highlighting feature for the chosen brand and adding more than one car for searching.

During the tests, the market value was a confusion for the users. They were having a hard time to understand if they were losing money or found a bargain.